Be findable, with powerful search engine optimization and advertising. Then keep your customers engaged with Facebook and Twitter.
R U Safe 2 Work
Website Development, Search Engine Marketing
Mudgee's new mobile drug & alcohol testing business hired Mayo Magpie to produce their website and to create an online marketing strategy. The website is aimed at industries in which drug & alcohol testing has become an important workplace safety regimen.
By using the latest search engine optimization techniques, coupled with solid, proven web design - Mayo was able to get R U Safe 2 Work onto page one of Google with their first ever website in under 4 days!
Penrith Car Sales engaged Mayo to produce a series of videos to be used in their online marketing strategy. The corporate videos are a friendly, professional introduction to the business, their vehicle range and services.
The videos were produced on site, shot in only a day. They feature on the business' website, as well as YouTube and as part of an email auto-responder, designed to give people a great first impression of the business when they make contact.
The Dreaming is an animated TV series as seen on ABC TV. Mayo Magpie was hired to design their new website, as well as other online marketing including SEO. After their old web designers disappeared, The Dreaming's site was left in the lurch, and Mayo created a new one, quickly.
We were also able to secure them the top rank on page one of Google for their most important search terms, as well as boosting search impressions for many other terms. Mayo Magpie is proud to help deliver this definitive TV series' marketing strategy, aimed at the education sector.
John Gordon has been Dubbo's go-to handyman for more than 40 years. And for 35 of those he's been Dubbo's specialist air conditioner installer and repairer. But John had never advertised online before. He knew the importance of the burgeoning internet market, so he asked us to create a website for him, and to advertise his new website on Google to capture search terms for air conditioning repair, installation and maintenance.
We created a simple, attractive website for John, focussing on his air conditioning experience. It's a no-nonsense design, which pays attention to the many years experience John has brought to the region. John didn't want pages of information, he doesn't believe in emailing his clients, he prefers a good old fashioned phone call. Check out John Gordon's Mayo Magpie Website below.
The Australian Heritage Motor Inn Dubbo contacted us with a bit of a quandry. Their old website had been wiped out, and they needed a new one. Fast. Mayo Magpie was able to deliver a shiny new website from their exact specifications in a weekend.
Peter and the team at the AHMI then hired us to undertake some Search Engine Optimization. They had another problem - their old website had been ranked after 100 listings on Google - they were on page 11. They needed to be brought to page one for their market segement as fast as possible. Mayo was able to deliver this, and now the website is ranked on the first page for every important search term the motel required.
ISPA Kebab Bathurst hired us to create a 30 second T.V. Commercial. The store creates fine quality meals from the freshest ingredients, and they approached Mayo to emphasize this to the region.
It was important to maintain a high quality production, canvassing as many market segments as possible in a light hearted way. After conducting market research, we discovered the store had become renowned for the fresh ingredients, stacked in piles for all customers to see. And so these fresh "mountains" became the theme of the ad.
The ad was shot in a single afternoon, for a budget of less than $1,000. ISPA reported an increase in sales following the ad, as well increased brand recognition, with many customers mentioning the "Fresh from the Mountains" approach as memorable and entertaining.
T.V. Commercial, Digital Marketing, Print & Graphic Design
We've created marketing for publishers like PanMacmillan and authors like Australia's number 1 bestseller Matthew Reilly.
Mayo was hired to design online digital content for Reilly's Area 7, and we served as conceptual designers to create the T.V. Commercial for his range of action novels (production by OneZeroOne).
Additionally, we've provided marketing, print and graphic design services for books like the Horror High series and local author Judy Walker's debut Warts and All.
Chifley Centre Opening
When Prime Minister Julia Gillard opened the recently completed Chifley Centre in Bathurst, ahead of her Light on the Hill anniversary speech, Mayo Magpie was who they turned to document the historic moment.
Mayo Magpie was the official behind the scenes documentary crew for this event, becoming one of the first teams ever to document a world leader with a HDSLR video system. With our small footprint, we were capable of getting more footage, in higher quality, so that the event can be archived for future Australians to enjoy.
Web Development, Production Assistance
Mayo Magpie crew served as consultants on the production of the horror feature film Last Ride, from director James Phillips. 9 mountain bike riders set off into the blue mountains. Weeks later, only their bikes, blood, and a helmet mounted camera are found.
The film is available for hire from its website, which was created by Mayo Magpie.
Cineliteracy campaigns are groundbreaking initiatives which encourage the promotion of literacy through a film making framework. Mayo Magpie crew were hired to present workshops and create short films with more than 100 schools around Australia.
The initiatives were created in conjunction with agencies like Arts Outwest, Outback Arts, the Australian Government Department of Water, Energy, Heritage and Resources, the Copyright Agency Limited and the N.S.W. Department of Education and Training.
Video Conferencing Masterclass
Video Production, Video Training
Presented by teen fiction author Paul Stafford and Penny Packham, this production explores successful video conferencing techniques for education professionals
Mayo produced the project from pre to post production, with filming taking place at the Australian Fossil and Mineral Museum. It was edited and finished at Mayo Magpie studios and distributed digitally in 2011.
Short films, Parody productions
From time to time, our crew have created "just for fun" content including parody videos and short films.
These productions can provide viral marketing and social media content. But more than that - they're just good old fashioned fun, and a great way to flex our creative muscles.
Click the button below to watch one of these productions - a parody of the Anti-Plain Packaging T.V. Campaign. CAUTION: Contains strong language and rude references.
"Throughout our association Ben has been impeccable in his service delivery and it is not possible to speak highly enough of his ability, attention to detail and meeting the specific needs of us as a client."
Bathurst Memorial Entertainment Centre
Did you know that more than half of Australians use Facebook? Or that 1 in 3 mobile searches are for local information?
Source: Australian Bureau of Statistics
Source: Google Australia
Did you know that 89% of consumers research products online before they purchase them in store? It pays to have your business on the web.
We reckon the Central West of N.S.W. has a greater digital potential than is currently being fulfilled. We use iPads and iPhones and like to use words like “innovation”, “winning” and phrases like “so’s your face”.
We love what we do, and that makes us better at it. Mayo is owned and operated by Ben Lynch, a Mudgee bloke with a film-making habit and experience in all things digital. He’s studied Screen, Psychology, I.T., Communications and a bunch of other impressive-sounding disciplines.
We have a studio in the heart of Mudgee, and shoot on the latest digital tech. But our footprint is small - like ninjas. Ninjas that have let themselves go perhaps, but still ninjas. High quality, emotionally engaging, low-profile productions that’ll knock your customer’s socks off.