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Google Ads How it works Social Media Ads

Be

Prime Google positions.

With Google AdWords, your business can bid for prime placement on Google via search ads.

Only pay for results.

With AdWords, you only pay when someone clicks on your ad. No more wasted marketing spend.

Target curious people.

Using keywords, Google display ads only to relevant audiences, right at the moment they're looking to research and buy. Coupled with advanced reports & analytics, your ROI is measurable.

You set the budget.

Unlike expensive traditional media, with AdWords - you set the monthly budget. Whether it's a light spend of $400/month or a market leader spend of $7500/month, the budget is yours to set.

How does it work?

1

Keywords

It all starts with keywords. These are the terms customers use to search for businesses in your industry. Such as "Dubbo motels" or "Bathurst florists".

2

The Ads

Next, we create text-based ads for Google, and optional image-based ads for "display network" websites - sites other than Google, such as news websites.

3

Keyword Bidding

After setting a monthly budget cap, we then prioritize keywords based upon their importance & desirability, and bid a cost-per-click to have ads displayed for those search terms or websites.

4

Conversion Measurement

Everything on AdWords is tracked, including conversion goals - such as sign-ups, website visits and sales. The best performing ads and keywords are now known, and can be optimized for results.

Social Media Advertising

Advanced targetting. Well defined audiences.

Users reveal a lot about themselves on social media, and we can use this data to target very specific audiences. Single mothers? No worries. People over or under 35? Easy. Folks in Mudgee and Dubbo but not Bathurst? Yep. Save money by advertising directly to your target market.

You don't have to use social media yourself.

A common bugbear for a lot of business owners is that they don't have, or want, their own social media profiles. And you don't need one. In the same way you don't need to ride a bus to advertise on the side of it, you can advertise on social media without having your own page or profile.

Set your budget & only pay for clicks with social media advertising.

Social Media Channels

Facebook

Ideal for all audience types
Wide variety of content types

Twitter

Ideal for events & topical content
Sponsored Tweets
 

Instagram

Image & video based marketing
Great for visual brands

LinkedIn

Ideal for professionals
Great for recruitment
 
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